Although text messaging might seem to be just an added expense, it is actually a great way to share important information very quickly. Thousands of messages can be automatically sent in just minutes, compared to phone calls or emails which may take much longer. And because text messaging is done through cell phones, there is a much greater chance that the message will be received immediately, because most people carry cell phones with them at all times.
Why should my organization use text messaging?
The large majority of the 13-35 age demographic use text messaging on a regular basis. Communication is most effective when the transmitter uses means of communication that is easy for the recipient to understand. If your demographic uses text messaging as a primary means of communication, text messaging might be right for you.